beehiivTraffic dipped on Thursday and you want to know why.
You open Search Console, set the date range, turn on the comparison, switch to Queries, sort by clicks. Ten minutes in you find it. One query slid from third to eighth. The number was there the whole time. You just weren’t looking at it.
What the board shows
Search performance puts clicks, impressions, click-through rate and average position in one widget, each with its change from the period before. Or split them up into charts of their own. Average position knows that lower is better, so a fall shows as good news.
Top queries lists the searches that bring people to your site, with clicks and position. Top pages in search lists the pages Google sends the most people to.
Each widget starts at 28 days. Switch it on the widget to 7, 90, 180, 365 or 480 days.
Want something the ready-made widgets don’t cover? Ask your agent. It can run any Search Console report, filtered by query, page, country or device, and keep it live on the board.
Where the numbers come from
You sign in with the Google account you use for Search Console. Google gives the board read-only access, so it can read your reports but never change your sites or submit pages. Domain and URL-prefix properties both work.
The board reads final data, in Pacific time, ending three days ago. It reads while your board is open, and a failed read keeps the last good number and says what went wrong and when.
Search next to everything else
Put your clicks beside your GA4 sessions and your revenue, and a ranking change stops being something you find a week late.
If you want to go past your own numbers into keyword research, who ranks for what and what to write next, that’s ContextBolt SEO. This board is for the glance.