Site Audit With Muse: Find What to Fix First

On September 29, Meta launched Muse for Small Business. It takes Muse, the personal agent Meta released earlier that month, and plugs it into the tools a small business already runs on. Shopify, Stripe, QuickBooks, Canva, Slack, and the owner’s Facebook and Instagram business accounts are all on the list. Meta’s own line for why, as TechCrunch reported it, is that owners “told us they’re short on hours, not ideas.”

Plenty of those owners have a website, and sooner or later they ask Muse the obvious question. What is wrong with my site, and what do I fix first? Muse will try. It has its own computer in Meta’s cloud with its own browser, so it opens your homepage, reads it, and gives you a confident answer.

That answer is a first impression, not an audit. This guide shows how to turn it into a real one with ContextBolt SEO, a hosted SEO data server Muse connects to, plus your own Search Console data. Connecting it starts with one prompt and a short guided sign-in, and the Muse setup page has the steps. If you want the short version for a business site, the Muse small business SEO page is the one-screen summary.

Why a browser visit is not an audit

Ask Muse to “check my website” with nothing connected and watch what it does. It loads a page, reads the text, maybe clicks into a second one. Then it reports. The title could be shorter. The homepage could say more about what you sell. There is no clear call to action.

Some of that may be true. None of it is an audit, for three reasons.

It saw a page or two, not the site. The problems that cost a small business traffic usually repeat. Every product page shares the same meta description because the theme never filled it in. Half the sitemap points at pages that redirect. You cannot see a duplicate from inside one page, because each page on its own looks fine.

It did not check the same things each time. A browse is whatever the model noticed today. Ask again next week and it will notice different things. You cannot tell whether your fixes worked if the test keeps changing.

It has no idea which pages earn. Muse can read your homepage. It cannot see whether most of your search clicks land on one old blog post about gluten-free cakes. A fix list that does not know where the traffic is will happily send you to polish a page nobody visits.

A real audit fixes all three. A crawler checks a fixed set of pages against fixed rules, and your Search Console data says which of those pages matter. The Muse Search Console page covers that second half on its own if you want to start there, because it is free.

What a Muse site audit is made of

Two parts, and you need both.

The crawler. ContextBolt SEO’s site_audit takes your domain, not a list of pages. It reads your sitemap, picks the pages that matter most by structure (homepage first, then section pages like /menu/ or /shop/, then deeper pages), and checks them against the same ruleset every run. Titles over 60 characters or missing. Meta descriptions missing or outside 120 to 155 characters. No H1, or several. Thin pages under about 250 words. Pages that return errors. Sitemap entries that redirect. Canonical tags pointing at broken URLs. Images with no alt text. A server that takes more than 3 seconds to respond. Then it compares the pages against each other for duplicate titles and descriptions, and gives the site a health score out of 100 with the fixes worst first.

Your own data. Google Search Console is the free Google tool that shows the clicks, impressions, and average position your pages actually get. ContextBolt SEO connects to it read-only, and those calls never spend a credit. That is what turns “here are 31 issues” into “fix these four first, because they sit on the pages that bring in customers.”

Neither part needs you to know what a canonical tag is. You ask in plain English, Muse calls the tools, and it explains what came back.

Connect ContextBolt SEO to Muse

Muse has no settings box for adding an MCP server. Meta’s help center says to ask Muse to create a Custom Connector, and it guides you through the rest. We submitted ContextBolt SEO to Muse’s connector directory, so check Settings, then Connectors first. If it shows up there, connect from there. If not, start a ContextBolt SEO trial and send this.

Copy this prompt

Create a Custom Connector for ContextBolt SEO. It is a remote MCP server
over streamable HTTP at https://seo.contextbolt.app/mcp. It uses OAuth
sign-in, so open the sign-in page and I will enter my email code. Once
it is connected, list the SEO tools it gives you.

When the sign-in page opens, check the address is on seo.contextbolt.app, enter your SEO account email and the code, and allow the connection. Meta does not review custom connectors, so that domain check is yours to do. The Muse setup page has the full steps, including the backup URL for when sign-in does not finish, and SEO with Muse explains why Muse’s cloud computer needs a hosted server rather than one on your laptop.

Then connect Search Console in the same chat. Ask Muse to connect Google Search Console, click the link it gives you, and approve read-only access on Google’s screen.

If you run Muse Code, Meta’s terminal coding agent, rather than the Muse app, this is the wrong setup. SEO inside Muse Code covers the settings file and the loop where the agent edits your pages directly.

Run the audit

Keep the first ask plain. Give Muse your domain and let the tool choose the pages.

Copy this prompt

Use ContextBolt SEO to run a site audit on my business website at its
default 25 pages. Explain each problem in plain English, say how many
pages it affects, and give me the fix for each one.

If Muse does not know your site yet, it will ask, and the bare domain is enough, like rosebakery.com. Do not tell it to audit only part of the site, such as “just the pages under /shop/”. The site audit takes a domain and picks its own pages, so a request like that still spends credits on the homepage and top-level pages. For one section, ask for a page audit on each URL you care about instead. That is one credit per page.

A few things worth knowing before the report lands.

Small sites cost less. The audit charges one credit per page it actually checked. A café with 12 pages in its sitemap spends about 12 credits, not 25, and a page that could not be fetched is not charged.

No sitemap, one page. If the tool cannot find a sitemap, it audits the homepage alone. Most website builders publish one automatically. If yours does not, Google’s sitemap guide explains what it is, and adding one is the first fix on the list.

Audit means audit. When you ask for an audit, ContextBolt SEO tells the agent to run the audit and stop, with no competitor research or traffic review bolted on. That keeps the spend predictable. It also means the traffic question below goes in its own message.

It saves itself. Every audit lands on your SEO Dashboard as one record per site, and the record grows each time you re-check. Next month you can open it and see what the site looked like before you touched it.

Rank the fixes by the traffic they cost

The report comes sorted by severity. Severity is not the same as what it costs you. A missing meta description on your best-selling product page matters more than a missing H1 on a privacy policy, even though the H1 scores as worse.

So send a second message, now that the audit is in the chat.

Copy this prompt

Pull my Search Console clicks and impressions by page for the last 28
days. Match them against the pages in that audit. Re-rank the fixes by
the clicks on the pages they affect, and give me the top five.

That reads your real numbers, and it costs nothing, because Search Console calls are free. You will usually find the top five are a mix of one template problem that repeats across many pages and two or three issues on the handful of pages that already bring in customers.

Two more free questions earn their place here.

Which of my search queries are ranking just off page one, and which of
my pages do they land on? Do any of those pages have audit issues?

That starts with Search Console quick wins, the queries already ranking around positions 5 to 20 with real impressions over the last 28 days. Then Muse breaks each one down by page to see where it lands. Both steps are free. A fix on one of those pages is the cheapest climb you will get.

Is my booking page indexed by Google? When was it last crawled, and
what does Google think its canonical URL is?

That runs a URL inspection against your own Search Console. If a page you care about is not indexed, no amount of title polish will help it, and Google’s Page Indexing help lists the reasons it might be left out.

What to fix first on a small business site

Here is the uncomfortable part. Most small business sites do not need a better audit score. They need about five changes on about five pages, and then they need the owner to stop opening the report.

The health score is a useful thermometer. It is a terrible goal. Chase 100 and you will spend a Saturday adding alt text to decorative images on a page that has earned zero clicks since 2024, while the page that gets found for your town’s name still has a title that cuts off halfway.

The order that works:

First, anything that stops a page being found. Broken pages, sitemap entries that redirect, a canonical pointing at a dead URL, a page Google has not indexed. These are not cosmetic. A page Google cannot resolve earns nothing.

Second, issues on the pages that already earn. Use the re-ranked list from the Search Console step. A too-long title on a page sitting at position 7 is worth more than a missing description on a page nobody finds.

Third, anything that repeats across a template. If thirty product pages share one meta description, that is one theme setting and thirty fixes. Best ratio of effort to result on the whole list.

Then leave the rest. Thin content on your returns policy is fine. A short title on the contact page is fine. Deciding not to fix something is a decision, and it is the one that lets you get back to running the business.

On speed, read the report for what it is. The audit flags a slow server response and a slow lab load of the largest element above the fold, from one crawler visit. It is a hint, not what your real visitors experience. Search Console’s own Core Web Vitals report holds that, from real visitors’ browsers.

Fixes wait for you

ContextBolt SEO’s audit tools read your pages. They do not change them. The change happens wherever your site lives, in Shopify, Squarespace, WordPress, or a builder, and Muse may be connected to some of those.

Meta has built the brakes in. A separate agent called Sentinel approves anything Muse sends out to the internet, and Meta’s small business announcement, as Help Net Security reported it, says users stay in control, with nothing published, sent, or spent without their approval.

An approval button is only as good as the person tapping it, though. Tap yes forty times in a row and you have not reviewed anything, you have just been asked forty times. So change the shape of the request.

Copy this prompt

Turn the top five fixes into one plain list I can read. For each one,
show the page, what it says now, and exactly what it should say after.
Do not change anything yet. I will tell you which ones to apply.

Read the list once. Strike the ones that are wrong for your business, because the agent does not know that your shop name is meant to be in every title. Then approve the rest in one go, or make the edits yourself in your site builder. Either way, you saw every change before it went live.

Re-check, and read the change line

Once the fixes are live, ask again.

Audit my site again with ContextBolt SEO and lead with what changed.

A repeat audit re-checks the same pages, least recently checked first, and opens with the change. Health 71 to 84. Missing meta description fixed on 12 pages. One new issue. It does not quietly wander off and audit new pages, and adding pages takes an explicit yes from you. The re-check costs one credit per page again, so a 25-page site is another 25 credits.

That line is the whole point. An audit you run once is a to-do list. An audit you run twice tells you whether your Saturday worked. Site audit with Claude walks the same loop in more detail, and the triage rules carry over unchanged.

Give it a few days after a change before you judge it, too. A site builder can cache an old version for a while, and one stale reading straight after an edit is a sample, not a verdict.

Where a Muse audit stops

It is not a full crawl. 25 pages by default and up to 50 in a run, and a bigger site can be audited in more than one run. A site with tens of thousands of URLs changing daily wants a dedicated crawler alongside it.

It does not judge the writing. The audit catches a missing H1 or a duplicate title. Whether your About page is dull is a judgment call, and that is where Muse’s own reading is useful, as long as it is reading the pages the audit flagged.

It does not tell you what to write next. A clean site that nobody searches for still gets no traffic. Once the fixes are in, keyword research with Muse is the next job: what your customers actually type, how hard each phrase is, and which page should answer it.

The numbers are estimates where they are not yours. Search Console data is Google’s record of your own site. Keyword volume and difficulty come from a large keyword index, decision-useful and directionally right, and good enough to pick what to build.

Where ContextBolt SEO fits

ContextBolt SEO is ours, so weigh the bias. It is a hosted MCP server, which means one URL, nothing to install, and an endpoint Muse’s cloud computer can actually reach. The same connection gives Muse site and page audits, keyword research and difficulty, Google’s live top 10, competitor rankings, backlinks, AI visibility, and your own Search Console.

It costs $35 a month for 1,000 credits, after a 7-day free trial with 100 credits. That trial covers a first 25-page audit, a re-check after your fixes, and 50 credits left for keyword research. Search Console questions and checking your balance are free. Every result lands on your SEO Dashboard, so the audit you ran today is still there when you want to compare next month.

The Muse app is free to start, and Meta sells paid plans for heavier use. Meta charges for the worker. We charge for the data it was missing.

Muse for Small Business gave owners an agent that can do the work. Hand it a crawler and your own numbers, keep the publish button for yourself, and “what is wrong with my site” finally gets an answer you can act on. Start the ContextBolt SEO trial, ask Muse to build the connector, and run the audit twice.