Ask Grok to audit your site and it will open your homepage, read it closely, and hand back sensible notes. The title is a little long. The H1 could be sharper. That is a page review, and a good one. It is not a site audit, because the problems that cost traffic usually live across pages, not inside one.
Grok Bot, xAI’s always-on agent that ships with Cursor, gets closer. It has its own cloud computer, a browser and a terminal, and routines that run on a schedule. And going forward it may not always be running Grok. On October 7, 2026, Elon Musk posted that Grok Bot will use “the best back end model for any given task” and named Claude Opus 5.5 among them. He did not say which task goes to which model.
A smarter model still cannot see what it never checked. It does not know that 9 of your 25 most important pages share one meta description, or that example.com/pricing sits in your sitemap and answers with a 301. It does not know which of those pages earned clicks last month. That needs a crawler and your Search Console data, and this guide shows how to wire both into Grok Bot.
- Grok reads pages, it does not crawl sites. An audit needs the same checks run on many pages, covering status codes, titles, canonicals and speed flags.
- Give Grok Bot a crawler over MCP. ContextBolt SEO is a hosted SEO data server your agent connects to with one URL. Its site audit picks your 25 most important pages and checks them all the same way, one credit per page.
- Search Console decides what matters. An issue on a page with no impressions can wait. Reading your own Search Console data is free.
- Schedule the re-check, not the fix. A repeat audit re-checks the same pages and leads with what changed. Fixes wait for you.
- Trying to get cited by Grok? That is a different audit, covered in Grok SEO.
What Grok can audit on its own, and what it cannot
Start with what is good, because it is genuinely good. Grok can fetch a page with its web search tool, read the HTML, and tell you whether the copy answers the query the title promises. It can spot a muddled heading outline. It can argue that your pricing page buries the price. That is judgment, and judgment is what a model is for.
The trouble starts at page two. A site audit is a comparison, and a comparison needs every page measured the same way. Ask a model to read 25 pages one after another and you get 25 slightly different reviews, written in different moods, with no shared record of the status code, the canonical, or the title length. By page 20 the first page is a summary of a summary.
Grok Bot has a terminal, so in principle it could write you a crawler. Then you own a crawler a bot wrote, whose checks drift a little every time it rewrites it, and whose output you have to trust without a spec. That is the uncomfortable part. You can make an agent do the crawl. You probably should not.
The split that works is simple. A tool does the checking, the same way every run. The model reads the result and decides what to do about it. To get Search Console into the same chat, follow connecting Search Console to Grok Bot, because your own clicks are how you rank which audit issues matter. The one-message install for the data server itself is on the Grok Bot integration page.
Looking for a Grok SEO audit of your brand?
Search “grok seo audit” today and about half the first page is agencies. They are not selling a technical audit. They are selling a check on whether Grok names your brand when people ask it questions, and what to change so it does.
That is a real job and a different one. It is about citations, your pages and your X posts, not status codes. If that is what you came for, Grok SEO covers how Grok retrieves from the web and from X, plus a ten-question test you can run yourself in twenty minutes before paying anyone.
Everything below is the other job. Using Grok Bot to audit your own site, with crawl data it did not make up.
Why the crawl has to come from a tool
A crawler is boring on purpose. It requests a URL, records exactly what came back, and applies the same ruleset to every page. Boring is the feature. It is what lets you compare page 3 with page 23, and this week with last week.
ContextBolt SEO runs two audits. site_audit takes a domain, finds the sitemap, and ranks pages structurally, homepage first, then shallow URLs and section pages. It audits the top 25 by default, 50 at most in one run, and costs one credit per page. page_audit checks one URL for one credit.
Each page gets the same checks.
- Status: a 4xx broken page, a 5xx server error, or a sitemap URL that redirects instead of listing the final address.
- Titles and descriptions: missing, a title over 60 characters, a description outside 120 to 155.
- Headings and depth: no H1, several H1s, skipped heading levels, pages under about 250 words.
- Canonicals: pointing at a broken URL, at a redirect, or through a chain.
- Speed flags: a lab LCP over 2.5 seconds, a server response over 3 seconds, render-blocking resources.
Then it compares across pages, which no single read can do. Two pages sharing a title. Nine pages sharing a description because a template left the field empty. You get a health score out of 100 and one fix list, worst first. Why 25 well-chosen pages beat a crawl of thousands is argued in full in site audit with Claude, and the reasoning holds in Grok Bot too.
Two limits to know. The speed figures come from one crawler load, so they are lab numbers, not what real visitors experience; Google’s own LCP guidance measures the 75th percentile of real page loads. The audit flags a slow LCP but does not name the element. And pages that could not be fetched are not charged.
Search Console decides which issues matter
Here is the take I would defend in any SEO thread. Most of what an audit finds does not matter. A short description on a tag archive. A title one character too long on a legal page. They will be in every report you ever run, and fixing them moves nothing.
The audit sorts by severity. Severity is not impact. Impact lives in Google Search Console, which is your own data. It shows clicks, impressions, click-through rate and average position, per page and per query. Google’s Performance report help page defines each one.
Lay the two side by side and the fix list rewrites itself. A missing H1 on a page sitting at position 7 with 3,000 impressions a month goes to the top. The same issue on a page with no impressions in three months drops to the bottom, or off the list. Most audits die because nobody does this step, so the list stays 200 items long and nobody starts.
ContextBolt SEO reads Search Console over the same connection, read-only, and those tools cost no credits. search_console_performance gives you clicks and impressions by page. inspect_url tells you whether Google has indexed a specific URL, which a crawl cannot. A page can pass every check and still be excluded, and Google’s Page Indexing report is where those reasons live.
How to run a site audit with Grok Bot
Five steps. The first two happen once.
Connect the data server: In Grok Bot chat, send the line below. There is no settings form; you tell the bot in chat, and it needs a public HTTPS address because its computer is in the cloud. Sign-in and the fallback URL are covered in SEO with Grok Bot.
Add this MCP server: https://seo.contextbolt.app/mcpConnect Search Console: Ask the bot to connect it, then approve read-only access on Google’s consent screen.
Run the first audit: Name the domain and nothing else. Do not give it a page count or a folder. The tool picks the pages.
Copy this prompt
Run a site audit on example.com. Use the default page count.
Give me the health score and the five biggest issues, each with
the number of pages it affects.Swap in your own domain. That is the only edit.
Rank the fixes by traffic: Now ask for the second step on its own. The audit tool is told to answer an audit request with the audit and nothing else, so ask for the Search Console pass by name.
Copy this prompt
Now pull my Search Console performance by page for the last 90 days.
Match it against the audit. Re-sort the fix list so issues on pages
with the most impressions come first. Drop issues on pages with no
impressions in that window, and tell me how many you dropped.Fix the top three, then re-audit: Ask Grok Bot to draft the fixes, review them, ship them yourself, and run the same audit prompt again. The second run does not pick new pages. It re-checks the ones already covered and opens with the change. A real one reads like this:
example.com: Re-checked 25 pages. Health 71 → 84 since 2026-10-07.
Fixed: missing H1 (6 pages). New: broken page.That line is the point of the exercise. If nothing moved, it says so.
Auditing one section? Use page audits
This is the mistake that wastes the most credits. You care about the blog, so you ask for an audit of example.com/blog/. The site audit takes a domain and picks pages by structure, so you spend 25 credits on the homepage and top-level pages, and the re-check never shows your section.
For one section, check each URL with page_audit. Get the list from Search Console so you audit the posts that earn, not the ones that happen to be newest.
Copy this prompt
From Search Console, list my ten blog posts with the most impressions
in the last 28 days. Run page_audit on each of those ten URLs, then
group the issues they share. Tell me which fixes belong in the blog
template and which are one-off edits.Ten page audits, ten credits. A repeat page_audit on the same URL reports what changed on that page, so the before and after works here too.
A Grok Bot routine that reports only what changed
This is where Grok Bot earns its place over a chat tab. A routine tells a bot when to run a workflow, on a schedule. Cursor’s routines guide covers the details. On a phone, open the bot’s profile and tap Add routine under Routines. On desktop, ask the bot in chat, saying what it should do and when; the routine then shows under Tasks when you click the bot’s name. Schedules use the time zone set under Bot in Settings, and results land in the bot’s chat.
The trap with a scheduled audit is the full report. Fifty findings every Monday is noise by week three, and you stop reading. So make the routine say less.
Copy this prompt
Set up a routine to run every Monday at 8:00 AM.
1. Run a site audit on example.com at the default page count.
2. Message me only the change line: health before and after, issues
fixed, new issues. If nothing changed, say so in one line.
Do not edit files, open pull requests or publish anything.The audit answers with the audit and nothing else, so keep the traffic check as its own message. When the Monday change line shows a new issue, reply in the same chat and ask which of those pages had impressions in Search Console over the last 28 days. That second question is free.
Because a repeat run re-checks the same pages and leads with the delta, the Monday message is short by design. A weekly re-check of 25 pages costs 100 to 125 credits a month, roughly a tenth of the plan. The Grok Bot SEO routines page has more schedules worth running beside this one.
Two details from Cursor’s guide matter here. A new routine waits for its next scheduled time rather than running when you create it, and a test run does real work and uses real credits.
Fixes wait for a human
Cursor’s own docs say routines “can change files and use connected plugins.” If your bot is signed in to your CMS, a routine could rewrite a live title at 8:01 AM on a Monday while you are asleep. Keep that out of the schedule.
The rule is short. The routine audits and reports. You approve, then it drafts, then you publish. Search feedback runs in weeks and months, so a bad change made on a schedule shows up a quarter later as a traffic dip with no obvious cause.
In practice, when the Monday message lands, reply in the same chat. Ask Grok Bot for the exact diff of each fix, read it, and approve the ones you agree with. Then run the audit again by hand to confirm the change landed on the live page, not just in the file you edited. A template, a build step or a cache can all serve something different from what you saved.
What it costs, and where it stops
Two bills. Grok Bot itself comes with paid Cursor plans, Pro upward, or a linked SuperGrok subscription. The audit runs on ContextBolt SEO, $35 a month for 1,000 credits, with a 7-day free trial that includes 100 credits. That covers a first 25-page audit, a re-check after your fixes, and 50 credits of keyword research besides. Search Console reads cost nothing.
Every audit saves to your SEO Dashboard as one living record per site, so last month’s health score is there to compare against without scrolling an old chat. You can run the next audit from the dashboard too, on the same credits.
Where it stops, plainly. Fifty pages is the most one run covers, so a site with tens of thousands of URLs changing daily still wants a dedicated crawler beside it. Speed flags are lab readings, so real-visitor Core Web Vitals come from Search Console. And a clean audit is not a ranking. Plenty of tidy sites rank for nothing because nobody searches for what they wrote. When the audit is quiet, the next job is keyword research with Grok, with real volumes instead of guessed ones.
Grok Bot may be running Claude for some jobs by next month, or something else entirely. The audit loop does not care. One URL in chat, one audit, one Search Console pass, and a Monday routine that tells you only what moved. Start the free trial, paste the address into Grok Bot, and run the first audit before lunch. The second run is the one worth reading.
