OpenClaw is the always-on agent from Peter Steinberger. It runs as a long-lived gateway, talks to you on Telegram, Slack, Discord, WhatsApp and a dozen other channels, and can fire work on a heartbeat. It used to be called Clawdbot, then Moltbot. Same software.
It is not an SEO product. Official OpenClaw docs describe MCP as the way the agent borrows tools from another program. That is the whole setup. You connect a data source, then you decide what the agent is allowed to do with it.
ContextBolt SEO is a hosted SEO MCP server. OpenClaw’s remote transport for that shape is Streamable HTTP.
Add it from the CLI
From the official MCP guide:
openclaw mcp add contextbolt-seo \
--url https://seo.contextbolt.app/mcp/YOUR_TOKEN \
--transport streamable-http
openclaw mcp doctor contextbolt-seo --probeThe probe is not optional. OpenClaw’s own docs say saving a definition proves nothing about reachability. If the doctor lists keyword and SERP tools, you are connected.
Same thing from the Control UI: Settings, MCP, Add server, Streamable HTTP, paste the URL. Already-running Gateway processes may need openclaw mcp reload or a restart before they see it.
No Authorization header. The token is in the path. Keep that URL out of public repos and out of screenshots.
The longer how-to, including the rename, skills, and what not to automate, is SEO with OpenClaw. For the wider picture, including Hermes and Grok Bot, start at SEO for agents.
How to connect ContextBolt SEO to OpenClaw
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Subscribe and get your MCP URL
Subscribe to ContextBolt SEO ($35/month for 1,000 lookups). Your private MCP URL arrives by email and looks like https://seo.contextbolt.app/mcp/YOUR_TOKEN. Keep it private, like a password.
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Add the server from the CLI or Settings
Run openclaw mcp add contextbolt-seo --url https://seo.contextbolt.app/mcp/YOUR_TOKEN --transport streamable-http. Or open the Control UI, go to Settings, MCP, Add server, pick Streamable HTTP, and paste the same URL.
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Probe it, then ask
Run openclaw mcp doctor contextbolt-seo --probe. Saving a definition does not prove the server answers. The probe does. Then ask the agent what SEO tools it has.
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Connect Search Console (optional, free)
Ask 'connect my Google Search Console', approve read-only access on Google's consent screen, and OpenClaw can read your real clicks and positions. Those tools never spend lookups.
Example prompts for ContextBolt SEO + OpenClaw
Once connected, try asking OpenClaw. Every one of these is copyable.
On your heartbeat, pull Search Console for the last 7 days and message me if any page in the top 20 by impressions dropped 5 or more positions. Uses OpenClaw's scheduler plus the free Search Console tools, so a drop alert lands in Telegram or Slack without spending a lookup.
Expand this topic into keyword ideas with volume, difficulty, and intent. Do not draft until I approve the shortlist. Calls keyword_research, then stops. That approval gate is the difference between a worker and a black box.
Pull the live top 10 for this query and tell me what content type is winning. Calls serp_overview so the agent reads the actual page one before it writes.
Who links to this competitor but not to us? Rank the prospects by spam score. Calls backlink_gap. Backlink calls cost three lookups each, so run them on purpose.
What you can do with ContextBolt SEO in OpenClaw
Run keyword research from Telegram, Slack, Discord, WhatsApp, or the Control UI
Score how hard a keyword is to rank for before the agent drafts
See who ranks in Google's top 10 for any query
Size up any domain's traffic, keywords, and authority
Find the keywords a competitor already ranks for
Spot backlink gaps: who links to rivals but not you
Connect your own Google Search Console, read-only and free
Pair the data with an OpenClaw skill so the agent knows when to call it
Get a shareable SEO Board that fills itself with your research, free