OpenClaw is the always-on agent from Peter Steinberger. It runs as a long-lived gateway, talks to you on Telegram, Slack, Discord, WhatsApp and a dozen other channels, and can fire work on a heartbeat. It used to be called Clawdbot, then Moltbot. Same software.
It is not an SEO product. Official OpenClaw docs describe MCP as the way the agent borrows tools from another program. That is the whole setup. You connect a data source, then you decide what the agent is allowed to do with it.
ContextBolt SEO is a hosted SEO MCP server. OpenClaw’s remote transport for that shape is Streamable HTTP.
Add it from the CLI
Use https://seo.contextbolt.app/mcp and complete the browser sign-in if your client supports remote MCP with OAuth. Enter your SEO account email and email code, then allow the connection. For a client that cannot complete that flow, use the personal-URL compatibility configuration shown here. Copy the full private URL from your ContextBolt SEO welcome email and replace the example URL with it.
From the official MCP guide:
openclaw mcp add contextbolt-seo \
--url https://seo.contextbolt.app/mcp/YOUR_TOKEN \
--transport streamable-http
openclaw mcp doctor contextbolt-seo --probeThe probe is not optional. OpenClaw’s own docs say saving a definition proves nothing about reachability. If the doctor lists keyword and SERP tools, you are connected.
Same thing from the Control UI: Settings, MCP, Add server, Streamable HTTP, paste the URL. Already-running Gateway processes may need openclaw mcp reload or a restart before they see it.
No Authorization header. The token is in the path. Keep that URL out of public repos and out of screenshots.
The longer how-to, including the rename, skills, and what not to automate, is SEO with OpenClaw. For the wider picture, including Hermes and Grok Bot, start at SEO for agents.
How to connect ContextBolt SEO to OpenClaw
-
Connect your ContextBolt account
For OAuth, add https://seo.contextbolt.app/mcp and complete sign-in with your SEO account email and email code, then allow access. If your client cannot complete OAuth, follow the personal-URL compatibility steps on this page. Get that private URL from your ContextBolt SEO welcome email. Use one connection method.
-
Personal-URL setup: Add the server from the CLI or Settings
Run openclaw mcp add contextbolt-seo --url https://seo.contextbolt.app/mcp/YOUR_TOKEN --transport streamable-http. Or open the Control UI, go to Settings, MCP, Add server, pick Streamable HTTP, and paste the same URL.
-
Probe it, then ask
Run openclaw mcp doctor contextbolt-seo --probe. Saving a definition does not prove the server answers. The probe does. Then ask the agent what SEO tools it has.
-
Personal-URL setup: Connect Search Console (optional, free)
Ask 'connect my Google Search Console', approve read-only access on Google's consent screen, and OpenClaw can read your real clicks and positions. Those tools never spend lookups.
Example prompts for ContextBolt SEO + OpenClaw
Once connected, try asking OpenClaw. Every one of these is copyable.
On your heartbeat, pull Search Console for the last 7 days and message me if any page in the top 20 by impressions dropped 5 or more positions. Uses OpenClaw's scheduler plus the free Search Console tools, so a drop alert lands in Telegram or Slack without spending a lookup.
Expand this topic into keyword ideas with volume, difficulty, and intent. Do not draft until I approve the shortlist. Calls keyword_research, then stops. That approval gate is the difference between a worker and a black box.
Pull the live top 10 for this query and tell me what content type is winning. Calls serp_overview so the agent reads the actual page one before it writes.
Who links to this competitor but not to us? Rank the prospects by spam score. Calls backlink_gap. Backlink calls cost three lookups each, so run them on purpose.
What you can do with ContextBolt SEO in OpenClaw
Run keyword research from Telegram, Slack, Discord, WhatsApp, or the Control UI
Score how hard a keyword is to rank for before the agent drafts
See who ranks in Google's top 10 for any query
Size up any domain's traffic, keywords, and authority
Find the keywords a competitor already ranks for
Spot backlink gaps: who links to rivals but not you
Connect your own Google Search Console, read-only and free
Pair the data with an OpenClaw skill so the agent knows when to call it
Get a shareable SEO Board that fills itself with your research, free