SpyFu made its name on ad data. Type in a competitor and see what they have been bidding on for years, what the ads said, roughly what it cost them. Nothing else does that as cheaply.
Which means the first question is not price. It is whether you are trying to study a competitor’s ads or trying to fix your own site. ContextBolt is built for the second, at $35 a month, inside the agent that writes the fix.
Two different starting points
SpyFu starts with a rival domain. You look them up, read everything, and work backwards to what you should do.
ContextBolt starts with your page. What does it already rank for, what are the pages above it covering, what did the audit find, does the AI answer mention you. Competitor research is part of that, but it is in service of a change you are about to make rather than the point of the exercise.
Both are legitimate. They just suit different weeks. If you have never once wanted a competitor’s ad copy, most of what you would pay SpyFu for is shelf space.
Read the renewal price, not the sign-up price
Worth flagging because it is easy to miss. SpyFu Basic is $39 a month, or $348 a year which works out at $29 a month.
The Pro plus AI tier advertises $59 for the first month and renews at $119. That is a perfectly normal promotional structure, and it also means the plan people click is four times the price of the one they think they are buying by month three. Budget on the renewal.
ContextBolt is $35 a month, that is it. No annual discount, nothing to commit to, and no different number later. The SEO tool pricing guide sets out how the rest of the category prices things.
The research reaches the page
The reason ContextBolt is $35 is that it runs inside Claude, Cursor or Codex rather than in a separate app you go and sit in.
You ask what a page ranks for with Search Console connected, ask what the top results answer, audit the page, check what ChatGPT says about the buying question and which sources it cites. Then you ask the same conversation to write the fix, with all of that in context. Every lookup saves to your SEO Board automatically so it is still there next week.
There is no export step, which sounds small and is the entire reason research turns into published work rather than a spreadsheet.
Where SpyFu still fits
Paid search, comprehensively. Ad history, ad copy, spend estimates, PPC keyword overlap. If you run ads, or you are pitching a client and want to open with what their competitor spent last quarter, that is SpyFu’s job.
It is not the job of improving a page. For that, the organic half of competitor research is here, ranked keywords, pages, links and AI mentions, and it arrives in the conversation that drafts the change. Run both if you buy ads. Start here if you do not.
Try it on your own worst page
Pick a page that gets impressions and no clicks, connect Search Console, and ask why.
If you finish with a change you would publish, that is the difference between competitor intelligence and doing the work. Start the 7-day trial with 100 credits. A card is required, and it becomes $35 a month unless you cancel before the trial ends.
Claude Code
Codex
Cursor
ChatGPT
Windsurf
Gemini CLI
Antigravity
VS Code
Cline
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