Scrunch Core is $250 a month for brands, covering 125 prompts across four engines. Agency plans are separate and Enterprise is custom. It also does something genuinely different to most of this category, which is looking at how AI agents and crawlers interact with your site.
ContextBolt is $35, built for the person who has to change the page rather than the team that watches the number. Before the obvious joke, the two are not really substitutes, and it is worth being clear about which one you need.
$250 buys watching. It does not buy fixing
A monitoring platform tells you how often AI answers mention your brand, tracked over time, shared with your team. That is the right product if several people need the same view and somebody presents it monthly.
If you are the person who then has to change something, the dashboard stops precisely where your job starts. You want to know what the answer said instead of your name, which pages it cited, what those pages cover, whether your own equivalent page ranks for anything, and what an audit makes of it.
ContextBolt runs the check and follows the thread. AI answer research sits next to keyword and SERP research, competitor analysis, backlinks, page audits and your connected Search Console, so you go from “we are not in this answer” to a drafted fix without switching tools.
Where Scrunch still fits
Scrunch looks at how AI agents and crawlers reach your site, which is a different measurement from what the answers say, and it would be dishonest to blur them. It also tracks 125 prompts on an ongoing basis with multiple licenses on Core, so several people can share one view. If that is why you are shopping, the AEO tools roundup has the rest of that field.
That is the brand team’s job. ContextBolt is for the person who then has to do something, so it runs the check when you ask, keeps it on your SEO Dashboard, and puts the SEO research that fixes the page in the same conversation. Start there at $35, and add a monitoring platform when a weekly chart becomes somebody’s deliverable.
What the $35 covers
AI answer research across a historical index of Google AI and ChatGPT, plus live per-question checks in ChatGPT, Gemini, Claude and Perplexity. Then keyword research and difficulty, SERPs, competitor analysis, backlink overview and gaps, page audits up to 50 pages a run, and Search Console connected read-only with daily snapshots.
All of it inside Claude, Cursor or Codex, with every successful lookup saved to your SEO Dashboard so the evidence survives the conversation.
The honest test of whether you need a platform
Ask how often you would open the dashboard. If the truthful answer is once a month, you are paying $250 for a number you glance at twelve times a year, and then paying someone else for the SEO tools that act on it.
If the truthful answer is every Monday with three colleagues, a platform is the right call and $250 is a normal price for one. Either way, the person fixing the page still needs the research, and that is the $35.
The SEO tool pricing guide puts prompt allowances and research credits side by side, because they are not the same unit and the difference is where these comparisons usually go wrong.
Try one question
Ask what ChatGPT says when someone asks the buying question in your category, then follow the citations to the pages that won.
That is a few credits and it ends in something you can change. Start the 7-day trial with 100 credits. A card is required, and it becomes $35 a month unless you cancel before the trial ends.
Claude Code
Codex
Muse Code
Cursor
ChatGPT
Windsurf
Gemini CLI
Antigravity
VS Code
Cline
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