Profound sells to brand teams. Prompt programs with stated model coverage, monitoring at scale, the reporting a marketing director needs to show somebody else.
ContextBolt sells to the person who has to change the page. That is the whole comparison, and price follows from it.
A note on the price, before anything else
Profound’s published plans list Starter at $99 a month for 50 prompts on ChatGPT and Growth at $399 a month. When we checked the live pricing page, those amounts did not render.
So confirm the numbers and the billing period directly. We publish prices we have actually seen at source, and this one we could not fully verify, which is worth saying rather than quietly repeating a figure.
ContextBolt is $35 a month, and you can see that on the pricing page without talking to anybody.
Monitoring answers a different question
A visibility platform tells you how often AI answers name your brand, across a defined prompt set, over time. That is a real question if you own a brand and report on it quarterly.
It is not the question if you are the one who has to do something about it. Then you need to know what the answer said instead, which sources it leaned on, what those pages cover, whether your equivalent page ranks at all, and what is wrong with it.
ContextBolt runs the check and keeps going. AI answer research sits in the same place as keyword and SERP research, competitor analysis, backlinks, page audits and your connected Search Console. You follow the citation to the page, research the page, compare it to yours, and ask the agent to draft the fix.
The buying process is part of the product
Worth saying plainly. ContextBolt takes a card, gives you seven days and 100 credits, and then charges $35 a month until you stop it.
An enterprise platform involves a conversation, a plan scope and probably a year. That is appropriate when a team needs guarantees and access controls, and it is a lot of process when one person wants to find out why ChatGPT recommends a competitor.
Where Profound still fits
Profound is built for a brand team with a monitoring program. Scheduled prompt tracking at scale, engine coverage commitments, access controls, reporting schedules and procurement terms are what it sells. If a stakeholder expects a chart that fills itself in, or a compliance team has to approve the vendor, that is its job, and the AEO tools roundup covers the dedicated platforms.
None of that is what one person needs to find out why ChatGPT recommends a competitor and change the page. ContextBolt runs that check when you ask, keeps it on your SEO Dashboard, and puts the research that fixes it in the same conversation, for $35 on a card with a seven-day trial.
Try it on one buying question
Ask ContextBolt what ChatGPT says when someone asks the question your customers ask, then follow the sources it cited and work out why those pages won.
That thread costs a few credits and ends in a change you can publish. Start the 7-day trial with 100 credits. A card is required, and it becomes $35 a month unless you cancel before the trial ends.
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