Peec AI is one of the best-known dedicated AI-visibility platforms, the kind of tool a marketing team checks every morning to see how ChatGPT and Google’s AI Overviews are talking about their brand. ContextBolt SEO is the SEO MCP server I built, and AI visibility is three of its tools, not the whole product.
Full disclosure since you are reading this on the ContextBolt site. I make one of these two products. Here is the honest comparison anyway, including where Peec AI wins outright.
- Peec AI is a dedicated AI-visibility dashboard, from €85 a month (€70 billed annually) for 50 tracked prompts across 3 AI models, up to €425 a month for 350 prompts and 5 projects.
- ContextBolt SEO is a $35 a month hosted MCP server. Three AI-visibility tools (ai_visibility, ai_share_of_voice, ai_answer) plus keyword research, backlinks, site audits and a free Search Console connection, inside Claude, Cursor, Codex or Windsurf.
- Coverage. Peec tracks six engines daily with sentiment scoring. ContextBolt SEO checks ChatGPT and Gemini on demand, when you ask.
- Setup. Peec needs an account, a plan and prompts configured in a project. ContextBolt SEO needs one MCP URL pasted into your agent.
What Peec AI is
Peec AI is an AI-search analytics platform for marketing teams and agencies. You set up prompts, the questions your buyers actually ask, pick your brand and the competitors you want benchmarked, choose up to three AI models on the self-serve plans, and Peec tracks the answers every day. It reports Visibility (the share of chats that mention you), Position (where you land inside the answer) and Sentiment (how AI frames you, scored). A “Key Sources” report shows which publishers get cited most, so you know where to focus digital PR.
Pricing is tiered by prompt volume and models. Starter is €85 a month, or €70 billed annually, for 50 prompts, 3 models and 1 project. Pro is €205 (€180 annually) for 150 prompts and 2 projects. Advanced is €425 (€360 annually) for 350 prompts, 5 projects, multi-country tracking and a Looker Studio connector. Enterprise is custom. Every self-serve plan includes unlimited users.
Peec also ships its own MCP server, live on every plan including Starter, connecting Claude, Cursor, n8n and any MCP-compatible tool to your Peec data. It sits on top of the dashboard rather than replacing it, so you still need a paid plan and a configured project before it has anything to answer.
What ContextBolt SEO does differently
ContextBolt SEO is a hosted standalone SEO MCP server, not an AI-visibility platform with SEO bolted on. It is the other way around. You subscribe, get one MCP URL, and paste it into Claude, Cursor, Codex or Windsurf. There is no dashboard to learn and no project to configure before you can ask a question.
Three tools cover AI visibility. ai_visibility checks whether AI engines name your brand at all. ai_share_of_voice compares you against competitors inside the same answers. ai_answer pulls a live answer from ChatGPT or Gemini for 2 credits a call. None of them score sentiment or catalogue which sources get cited most. Peec does both, and does them well.
Those three sit in the same $35 a month subscription as keyword research, keyword difficulty, SERP analysis, competitor keywords, backlink overview and gap, page and site audits, and a free Google Search Console connection. Findings mirror to a local ./seo-findings/ folder on machines with file access, so an AI-visibility check and a keyword session end up in the same searchable, git-trackable folder.
Pricing is $35 a month for 1,000 credits, after a 7-day free trial that starts with 100 trial credits. A card is required to start the trial.
The honest gap
It runs one direction. Peec AI has no classic SEO toolkit. ContextBolt SEO has no scheduled tracking and no sentiment score, and its board is shareable rather than a reporting suite. Peec AI is one of the tools ranked in the full roundup of AI-visibility trackers, alongside Profound, Otterly.ai and ContextBolt SEO itself.
Answer what you are actually trying to do, report to a team or check your own work inside your agent, and the right pick falls out.
Where each one wins
- One subscription, two jobs
$35 a month covers three AI-visibility tools and the full classic SEO toolkit. Peec's cheapest plan covers AI visibility alone, from €85 a month.
- Nothing to configure first
Peec needs prompts, models and a project set up before it can report anything. ContextBolt SEO answers the first question you ask it.
- Research lands as files
Every finding writes to a local ./seo-findings/ folder you can search, commit or open in Obsidian. Peec's data lives in its dashboard and exports.
- Scheduled daily tracking
Peec checks your prompts every day across up to six AI engines, automatically. ContextBolt SEO has no equivalent: every answer happens because you asked.
- Sentiment and cited sources
Peec scores sentiment as its own metric and reports which publishers get cited most. ContextBolt SEO tells you whether you are named, not how AI frames you.
- Built for reporting to people
Unlimited users on every plan, a Looker Studio connector and CSV exports. The SEO Board is shareable, but it is one board, no seats, no white-label.
Which one is for you?
Tick what you actually need. Every line already shows which tool wins it, so this works with or without the ticking.
4 of these 9 point to ContextBolt SEO, 4 to Peec AI. Tick the ones that are true for you.
ContextBolt SEO vs Peec AI: feature comparison
| Feature | ContextBolt SEO | Peec AI |
|---|---|---|
| Price | €85/mo, or €70/mo billed annually (50 prompts) | |
| Dashboard | SEO Board, shareable, fills itself from your research | Yes, full dashboard with trend charts |
| Classic SEO toolkit (keywords, backlinks, audits) | No, AI visibility only | |
| Scheduled tracking | No, on-demand only | |
| AI engines tracked | ChatGPT, Gemini | |
| Sentiment scoring | No | |
| Source citation tracking | No dedicated tool | |
| Competitor share of voice | Yes, ai_share_of_voice tool | Yes, benchmark charts |
| MCP server | Yes, the whole product | Yes, on every plan |
| Research saved as local files | No, cloud dashboard and exports only | |
| Setup to first answer | Account, plan, then configure a project |
No features in that group.
8 of 11 features actually differ.